Project Overview

Political Campaign Advertisement

Jason Ard for Sheriff

Brief:

Jason Ard had been the Deputy Sheriff in Livingston Parish for several years. The next step for him was the office of Sheriff. He mounted a campaign to run.

Solution:

Because of opposition running a negative campaign tactic we had to make sure we highlighted the positive benefits of why it was important for the people of Livingston Parish to elect Jason Ard to the office of Sheriff. Our creative approach was to show the people that Jason was one of us, and had been for many years. Because of his Deputy Sheriff title he was also a proven leader and protector of the people of Livingston Parish. We decided to highlight his background in law enforcement and concern for the community at large through the years.

Results:

Jason Ard won the race for Sheriff of Livingston Parish by a very large margin. And has since become a proven leader for Livingston Parish.