Project Overview

Lifetime Warranty Campaign

Royal Nissan

Client since 2008


Royal Nissan was looking to introduce an unique customer offer that would separate themselves from their competition. A lifetime warranty on any new or used vehicle sold at Royal Nissan.


A hard hitting TV spot that highlights the benefits of a lifetime warranty. We wanted to make sure that this campaign would become the reason a customer would choose Royal Nissan over others. So the campaign was rotated in with our monthly incentives spots and has become a consistent message throughout all mediums for Royal Nissan.


Royal Nissan is now the home of the Lifetime Warranty. Customers often say that they chose Royal to purchase their vehicle because of the Lifetime Warranty.