Client since 2008
Brief:
Royal Nissan was looking to introduce an unique customer offer that would separate themselves from their competition. A lifetime warranty on any new or used vehicle sold at Royal Nissan.
Solution:
A hard hitting TV spot that highlights the benefits of a lifetime warranty. We wanted to make sure that this campaign would become the reason a customer would choose Royal Nissan over others. So the campaign was rotated in with our monthly incentives spots and has become a consistent message throughout all mediums for Royal Nissan.
Results:
Royal Nissan is now the home of the Lifetime Warranty. Customers often say that they chose Royal to purchase their vehicle because of the Lifetime Warranty.