Project Overview

Lifetime Warranty Campaign

Royal Nissan

Client since 2008

Brief:

Royal Nissan was looking to introduce an unique customer offer that would separate themselves from their competition. A lifetime warranty on any new or used vehicle sold at Royal Nissan.

Solution:

A hard hitting TV spot that highlights the benefits of a lifetime warranty. We wanted to make sure that this campaign would become the reason a customer would choose Royal Nissan over others. So the campaign was rotated in with our monthly incentives spots and has become a consistent message throughout all mediums for Royal Nissan.

Results:

Royal Nissan is now the home of the Lifetime Warranty. Customers often say that they chose Royal to purchase their vehicle because of the Lifetime Warranty.