Client since 2013
A community bank which opened it s doors in 1935 Iberville Bank was looking to update its look and become more relevant in a very competitive market.
The marketplace for Iberville Bank includes several banks that start with the letter I causing a lot of name confusion. We wanted to introduce a campaign that would separate ourselves from the others and the idea was in the name. Using the letter I as our “hook” we were able to make an instant impact in the market. We realized that several of the services that Iberville Bank offered start with the letter I and oh by the way it’s in their name!
We developed a series of :15 TV spots that have become instantly recognizable and cutting edge for the market segment. When a customer sees the commercial we want them to think of Iberville Bank.