Project Overview

:05 Second TV Spot

Spencer Calahan

Client since 2009

Brief:

Spencer Calahan is a prominent Injury Attorney in South Louisiana. Looking to separate himself in a very competitive category we sought a unique advertising and marketing opportunity that would make an instant impact.

Solution:

Zone Marketing created a partnership of sorts with local broadcast TV stations in Spencer Calahan’s market footprint. We then developed  a unique, impactful, branding campaign centered around  :05 station identification bumps in and around prominent “appointment” television programming. From the Super Bowl to the Oscar’s we were able to carve out a category niche that incorporated Attorney Spencer Calahan in a very impactful campaign that captured that highly sought reach and frequency marketing gold!

Results:

This unique campaign has branded and separated  Attorney Spencer Calahan in a competitive category over a short period of time.