Client since 2009
Spencer Calahan is a prominent Injury Attorney in South Louisiana. Looking to separate himself in a very competitive category we sought a unique advertising and marketing opportunity that would make an instant impact.
Zone Marketing created a partnership of sorts with local broadcast TV stations in Spencer Calahan’s market footprint. We then developed a unique, impactful, branding campaign centered around :05 station identification bumps in and around prominent “appointment” television programming. From the Super Bowl to the Oscar’s we were able to carve out a category niche that incorporated Attorney Spencer Calahan in a very impactful campaign that captured that highly sought reach and frequency marketing gold!
This unique campaign has branded and separated Attorney Spencer Calahan in a competitive category over a short period of time.