Digital Marketing

internet-marketingThe purpose of digital marketing is similar to traditional marketing and advertising.  Digital marketers need to push their brand, products, services, and content to the consumer and wherever the consumer is.

Today’s need-it-now consumers are online, on social media networks, and on their smartphones and tablets.  These consumers are writing reviews, blogging, sharing stories and videos with friends and family, and are consuming more information than ever before.

Digital marketing also requires the monitoring of critical analytical data such as which online content is being viewed, how often, and for how long.  They are also monitoring sales conversions, social media shares and conversations, and which devices the content is being viewed upon.

Some statistics from digital asset management firm, WebDAM:

  • Content: Nearly 50% of companies now have content marketing strategies.
  • Email: Social sharing buttons in mail increase click-through rates by 158%.
  • SEO: SEO (search engine optimization) is vital — 33% of traffic from Google organic search results go the first item listed.
  • 52% of marketers have found a customer via Facebook in this year.
  • B2B companies that blog generate 67% more leads than those that don’t.

Web Presence Optimization (WPO)

WPO is a lot more than just having a website and a few social network profiles.  You need several ways to reach your consumers, while minimizing marketing costs.  WPO is a full spectrum of necessary marketing practices for any type of business; online and brick-and-mortar.

Online Video Marketing

The year 2013 saw an exponential increase in online video production than in 2011 and 2012.  In 2013, the objective was to simply create video content.  In 2014, the objective should be to create more quality content that engages your targeted audience.

YouTube-logo-full_colorYou should also go past considering yourself as a marketer, but more of a storyteller.  One of the many fantastic features of using video, as a marketing tool, is there aren’t any rules.  Be as creative and bold as you want.

You can have creative liberty to develop scripted, how-to, behind-the-scenes, or hosted news content videos…just to name a few.

Similar to using Twitter to deliver short, text marketing messages, online video marketers are now using Vine and Instagram Video to deliver their content in bite-sizes.  Online videos can be as short or long, as funny or sincere, as direct or mysterious as you want them to be.

Online video production is just the start.  The next phase is the distribution and marketing strategies of those brilliant produced content.  This is, again, where we can help.

Some digital nuggets to consider”

  • Online video traffic will be 55% of all consumer internet traffic in 2 years. (Cisco)
  • Videos in search results have 41% higher click through rates than plain text search results. (Vzaar)
  • Online video production will account for more than 1/3 of all online advertising spending within the next 5 years. (Borrell Assoc.)
  • 64% of users are more likely to buy a product online after watching a video, compared to <4% from a blog or social post. (ComScore)
  • Videos on landing pages increase conversion by 86%. (WebDAM)
  • 65% of people are visual learners, so there will be an industry-wide shift toward employing visual content in marketing initiatives. (WebDAM)

Contact us if you need assistance in:

  • Video production,
  • Branded Integration, Marketing, and Entertainment
  • Online video development, distribution, monetization, and marketing,
  • Live streaming technologies,
  • Green screen use and technologies, and
  • Multi-platform device delivery.

Contact

Let us provide you with proven marketing solutions! (225) 773-6631

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