The purpose of digital marketing is similar to traditional marketing and advertising. Digital marketers need to push their brand, products, services, and content to the consumer and wherever the consumer is.
Today’s need-it-now consumers are online, on social media networks, and on their smartphones and tablets. These consumers are writing reviews, blogging, sharing stories and videos with friends and family, and are consuming more information than ever before.
Digital marketing also requires the monitoring of critical analytical data such as which online content is being viewed, how often, and for how long. They are also monitoring sales conversions, social media shares and conversations, and which devices the content is being viewed upon.
Some statistics from digital asset management firm, WebDAM:
Web Presence Optimization (WPO)
WPO is a lot more than just having a website and a few social network profiles. You need several ways to reach your consumers, while minimizing marketing costs. WPO is a full spectrum of necessary marketing practices for any type of business; online and brick-and-mortar.
Online Video Marketing
The year 2013 saw an exponential increase in online video production than in 2011 and 2012. In 2013, the objective was to simply create video content. In 2014, the objective should be to create more quality content that engages your targeted audience.
You should also go past considering yourself as a marketer, but more of a storyteller. One of the many fantastic features of using video, as a marketing tool, is there aren’t any rules. Be as creative and bold as you want.
You can have creative liberty to develop scripted, how-to, behind-the-scenes, or hosted news content videos…just to name a few.
Similar to using Twitter to deliver short, text marketing messages, online video marketers are now using Vine and Instagram Video to deliver their content in bite-sizes. Online videos can be as short or long, as funny or sincere, as direct or mysterious as you want them to be.
Online video production is just the start. The next phase is the distribution and marketing strategies of those brilliant produced content. This is, again, where we can help.
Some digital nuggets to consider”
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